Savvy Goes Global: Mark Curry at the Global Water Drinks Congress 2026

Barcelona · 3–5 November 2026 · InterContinental Barcelona

Every year, the leaders of the global water and drinks industry meet in one place to set the agenda for what comes next. In 2026 that place is Barcelona, and Savvy Beverages has a seat at the table.

Savvy founder Mark Curry has been invited to speak at the 23rd Global Water Drinks Congress, one of the industry’s most respected international gatherings. He’ll share how Australians are changing the way they use nutrition, and what that means for the future of functional drinks.

The Event

The Global Water Drinks Congress is run by FoodBev Media and is in its 23rd year. It’s known as the must-attend event for the water and drinks sector. Each year it brings together 120 to 150 decision-makers from around the world, most of them senior executives, along with suppliers, retailers, innovators and advisers.

Over two days of conference sessions, speakers cover:

• Market trends and innovation across global and regional drinks markets
• The consumer move towards wellness and functionality
• Packaging, sustainability and water stewardship
• New ideas from entrepreneurs and innovators changing the category

Outside the sessions, the program includes a welcome reception, an exclusive industry tour and a gala dinner. At the dinner, the Global Water Drinks Awards 2026 are presented, celebrating the best innovation in packaged water worldwide.

Past attendees often describe it as the most important industry event of their year, and the line-up of speakers and senior delegates shows why.

Spotlight: Mark Curry, Founder of Savvy Beverages

Mark joins the international line-up live from Australia to present a case study on Calm Water. Calm Water launched in April 2026 as Australia’s first ready-to-drink mental wellbeing beverage.

His talk focuses on a big change in Australian nutrition. Australians no longer see food and drink only as fuel. More and more, they use them to support how they feel, including stress, focus, mood and mental wellbeing. Mintel research from 2024 found that 8 of the top 10 health concerns Australians manage through nutrition relate to mental health.

What Mark will cover

• The new Australian consumer: why mental wellbeing is now one of the main reasons Australians make nutrition choices
• Clinical dosing over marketing: why Savvy formulates with meaningful doses, lists every ingredient to the milligram and builds its products on university research
• The Calm Water story: taking a science-backed mental wellbeing drink from concept to shelf, and then into Singapore and Hong Kong
• Building a brand with purpose: how Savvy grew to more than 1,000 independent stores across Australia while donating 10% of every sale to mental health causes

Why This Matters

Savvy’s presence at the Congress shows how far Australian functional nutrition has come. The world’s leading drinks businesses are watching the move towards wellness and functionality. Mark’s talk gives them a first-hand look at one of the markets leading that change, from a founder who started Savvy because he didn’t want to become another statistic.

From Byron Bay to Barcelona

Savvy started with one bold idea and a Tupperware container of nootropic ingredients. Today it’s on an international stage alongside the biggest names in the water drinks industry. We’re proud to fly the flag for Australian innovation, and we can’t wait to share the Savvy story with the world.

Learn more about the Global Water Drinks Congress