Not all nootropic products are made equal

How often do you look at the back of your drink and check the label? 🤔 (you should).

There's an ongoing theme where low-quality, ineffective dosed products are hitting the markets in Australia.

Example: Product VxxE makes a drink with an ingredient (E.g Panax Ginseng) and then markets the product by mentioning how amazing their health benefits are due to using this ingredient.

Unbeknownst to you, they are using barely 10% of the amount of the ingredient required to provide you with any health benefits. This is based on the same science they would have access to.

This is called "label claiming" where businesses say they're using certain ingredients, often buzzword ingredients, but fail to mention how much.

This is unfair for customers. This is deceptive advertising, as it's promising benefits which will not happen when the product is consumed.

We've absolutely had enough of it, as it's making the nutrition industry look untrustworthy.

Companies are hiding behind big marketing budgets instead of just making products that work and help.

Read more here: Australia's Savvy Beverage calls for greater honesty and transparency about ingredients content among functional beverage firms