An article from Naturally Good, which SAVVY will be returning to in 2024.
How a NSW Supreme Court lawyer turned work burnout into a thriving nootropics business.
Mark Curry had the world at his feet as young commercial lawyer at one of Sydney’s most prestigious law firms when he started dabbling in nootropics.
Word spread quickly about the bloke on the sixth floor with a stash of all-natural powder said to boost mental clarity and energy without the crash of coffee.
Mark’s Tupperware container of pre-mixed nootropics would become a test case for a thriving Australian FMCG beverage company.
“People kept coming back for more and telling me how good they were feeling,” says Mark, founder of Savvy Beverage.
“I could see a gap in the market, so I quit my job, moved back home with my parents and poured my life savings into my research to build Australia’s first nootropics company.”
Working with two nutritionists, a naturopath and a dietician on his advisory team, Mark has quietly built a reputation as one of Australia’s top experts on nootropics.
The humble beginnings at Byron Bay Markets