An amazing write up on NOOTROPICS and SAVVY Brain Boost

Nootropics refer to supplements that are claimed to improve cognitive performance and brain wellness. 

The article is below: 

By Nicholas Rider.

Nootropics refer to supplements that are claimed to improve cognitive performance and brain wellness.

Over the years, nootropics have been used in a variety of beverages, with the product often positioned as a 'better' or 'healthier' energy drink.

Discussing the trends behind such products, Savvy Beverage founder Mark Curry points to consumers seeking a healthier product to help them keep up with the challenges of everyday living.

"People desire longer-lasting energy without the crashes and jitters associated with energy drinks," he said. "Customers are looking at the labels of products more and wanting healthier and natural ingredients instead of low-quality artificial ingredients.

"The primary benefit of nootropic drinks, like Savvy, is that they can provide many benefits, such as lasting energy, a boost to mood, clearer thinking and even improved short-term memory."

Savvy's benefit boost boast

Savvy Beverage is promoted as an award-winning Australian nutrition company specialising in products that "greatly boost" mood, energy, mental wellbeing and health.

"People desire longer-lasting energy without the crashes and jitters associated with energy drinks."

"Our products are made by Australian health experts and are thoughtfully designed using unique ingredients that have scientifically proven benefits," Mr Curry said. "We use a combination of 13 vitamins, amino acids, herbal extracts, nootropics and adaptogens.

"We wanted to create something healthy that hadn't been done before and that would really help people in today's world.

"We challenge the status quo of the coffee, tea and energy drink markets with new and improved products that provide benefits far beyond coffee, tea and energy drinks.

"The beverage industry has seen an enormous shift in consumer demands from food and beverage towards functional, healthier, natural, and organic options."

Mr Curry claims Savvy's natural energy beverage, Brain Boost, is the category leader in Australia in terms of the number of active ingredients used. He claims competitor products offer less than 10 per cent of the total ingredients in Savvy.

Looking to the future of his company, Mr Curry said: "Savvy will continue to be the market leader in nootropics and expand into other FMCG categories."

The article is a 2 minute read for people interested in improving their mental wellbeing, mood, energy and focus with nootropics.

'A Noo-Brainer of a beverage' is in Convenience World Magazine (Retail Media).

This is a huge step forward for mental performance and mental health.

The article can be read here (pages 48-50): https://convenienceworldmagazine.com.au/cw-july-2023-2/