Savvy Brain Food - Australian science based blog

  • What does Fairtrade mean?

    Fairtrade means something. It is not a marketing gimmick for companies to increase prices. Instead, Fairtrade is precisely what these two words promise. It is fairness, in a tradeable product. 

    The Fairtrade standards encourage social, economic and environmental development for farmers and workers. Fairtrade products allow investment for the future. Producers can improve their livelihood and quality of life through the Fairtrade Premium wage.